Meeting held to outline requirements for upgrading their boardroom. James H plus three fellow students. The Company, formed in June 2011. How they see themselves:
Not corporate. Individuals providing bespoke solutions for clients. Co name / logo derived from 'stitch in time saves nine' saying.
Project needs to communnicate this.
Current space large white box with some 'off the shelf'' paintings Main office space cultivating 'laid back image- skateboards on wall, pool table + some work stations!
The Board Room
Their current thinking/ aspirations:
End wall (RHS photo above) to be decked out in 'Paul Smith' striped pattern, integrating blinds.
Floor to be wood
Main white boardroom table a fix, ditto projecttion screen
Door to be replaced with solid door / no window panel. They have idea for painted scene lookinfg out onto some romanticised industrial landscape!
Whiteboard can go
Like idea of working directly onto walls rather than 'hung pictures'
Also want ideas for LHS entrance wall as you enter
Next Steps
Ideas for 24th Feb
No decision over how commission will be awarded- they will pick what they like
Fixed price basis
Need to stick to agreed timescales....
Very initial thoughts
play with architecture of the space
pick up on Paul Smith stripes in some way
utilise ceiling to help make this connnection- as in bouncing l'light' from ceiling to wall.
utilise bespoke link e.g. canvass directly onto walls as 'artists material' - bespoke charcoal marks??
Researching industrial tapes as medium to execute work- obvious links with original tapes which were used as part of the radio telegraph system. Also strong, uniform colour good.
Could also view work as geological profile with fosils representing the encoded message....
Gallery wall dimensions 4,750 x 2,400mm height
Scale of space would be best served by 75mm width tape.
Content of meesage important- number of options considered but front runner: Hello Sunderland The medium is the message The medium is the message Brain working in the night- wake up with colour idea- red and white for Sunderland, obvious AFC reference. Medium is message lines - first in B&W second in colour . Hopefuly viewers will be able to pick up on repeat pattern of symbols- the words are the same but is the message?
Image related to proportion of 2,750 x 2,400mm space. Symbol spacing according to conventions of Morse code.. Considering
Integration of sound element. Discuss with Graham M who says it is doable with current equipment. There are programmes on the net which can transform text directly into morse!
Contact with local radio hams and managed to source Straight Key morse teelgraph machine from an enthisiast!
Possible opportuinty for kids (space immediately adjacent to propsed wall)- brief, lighthearted explanaation of the 'code' plus invitation for kids to spell out their name in code - if a tally were kept it could itself form an 'abstract artwork'.
